AMCR was founded in 2018 by Parisian born and London based Alice Rivier.
Passionate about branding and marketing, Alice graduated from Imperial College London and worked for luxury brands including IWC Schaffhausen and William & Son. During her career, she built strong marketing skills and developed an excellent awareness of the UK market. From starting the digital presence of a brand, to advising on its e-commerce strategy or creating 360° marketing campaigns, her skillset is broad and varied.
AMCR came to life when its founder identified a gap in the market. Alice realised the need for young brands to receive guidance and personalised advice on how to create a strong identity, target the right audience, increase the online presence and efficiently market products.
AMCR’s mission is to help young lifestyle brands define their identity and set up effective Marketing & Communications strategies.